The Design Museum in London

Things to See at the Design Museum in London

London’s new-to-me Design Museum is indeed quite new. Founded in 1989, it moved in 2016 to its spacious digs in South Kensington adjacent to Holland Park from a former 1940s banana warehouse on the South Bank.

Now the Design Museum hosts millions of visitors each year.

And no wonder! The Design Museum’s vision is “A world in which design enables this planet and its inhabitants to thrive.” Innovative exhibitions, partnerships, research and learning programs celebrate design in all its forms.

Pinterest graphic with the text "Enjoying Your Visit to the Design Museum in London" over a picture of the interior of the Design Museum in London, England.

I highly recommend a visit to the Design Museum in London. Unlike many museums that are full of objects we can admire but never use, the Design Museum features objects we all use every day—from teaspoons to computers to cars. It’s fascinating to see the integral role design has played in shaping our modern world. Read on to learn what there is to see and do at the Design Museum in London!

Things to See in the Design Museum in London

Located on Kensington High Street near Holland Park, the Design Museum’s newly renovated building is spacious, airy, and chock full of interesting things to look at.

Admission to the permanent collection at the Design Museum (1) is free, just like so many of London’s major museums including the Victoria and Albert Museum (2), the National Gallery (3), and the British Museum (4).

Trip map created with Wanderlog, a trip planner on iOS and Android

In addition to the marvelous permanent collection called Designer Maker User, the Design Museum houses several special exhibitions which do require tickets.

Check the Design Museum’s website to see if any of the special exhibitions interest you, buy your ticket online in advance, and then make sure you save some energy to tour the permanent collection. Tickets for popular exhibitions, such as Barbie: The Exhibition that I saw in September 2024 and the current Tim Burton Exhibition that runs to April 21, 2025, sell out quickly.

Barbie: The Exhibition at the Design Museum in London

If you’re visiting London this fall or winter, then run, don’t walk to see Barbie: The Exhibition before it closes on February 23, 2025. The story of the iconic doll’s evolution from a design and marketing perspective is fascinating.

The bright, colorful (and VERY pink) Barbie exhibition at the Design Museum in London showcases Barbie’s development from her creation in 1959 to her hundreds of iterations today and includes a nod to the 2024 Barbie movie.

Portion of the Barbie exhibition at the Design Museum in London
Part of the very colorful Barbie Exhibition at the Design Museum in London

My First Barbie

I got my first Barbie when I was eight years old, and I remember loving  her. I also remember my older brother trying to put my Barbie through the wringer washer. Fortunately, she survived surprisingly intact. That plastic was made to last!

My mom sewed clothes for my Barbie, a monumental achievement considering the teeny tiny size of Barbie clothes. At the time, I took her incredible skill for granted. As I gazed down at the Barbie clothes on display in the Barbie exhibition, I was astonished anew by my mother’s abilities and achievements.

For obvious reasons, I particularly liked the displays of the early Barbies. I remember coveting the high-priced Barbie Dreamhouse and Barbie cars, but they were out of reach for my family. I did know a few very wealthy girls at school who had them and were the envy of us all. Here is a selection of cars from Barbie’s early years.

Barbie Cars at the Design Museum in London

Barbie’s Success Story

Barbie sure is a design success story. The doll has evolved over the years, and while still essentially a stick-thin glamor girl, she has had some iterations that bring her closer to real life. There are different body shapes, different ethnicities and different head shapes.

I’m particularly impressed by all the ways in which Barbie is shown to participate in the world—from Firefighter Barbie to Astronaut Barbie to President Barbie.

Barbie Dolls at the Design Museum in London

Barbie has become a much healthier role model for young girls than she was back in the 1960s. My first dolls were baby dolls in keeping with the emphasis in the 1950s on preparing girls for motherhood. Having a doll that looked glamorous, had long hair that I could brush, and that wore pretty clothes was a revelation. But the concept of a Firefighter Barbie or an Astronaut Barbie or even a Management Consultant Barbie was foreign territory indeed.

So yeah, we’ve come a long way since 1959 when Barbie first hit the market!

I’m Just Ken!

Barbie: The Exhibition does not neglect good ‘ole Ken. I snapped this photo of a collection of Kens standing tall and proud in a case of their own.

Collection of Ken dolls at the Design Museum in London

Exploring the Permanent Collection at the Design Museum in London

After touring Barbie: The Exhibition, I ascended to the third floor to tour the permanent collection of the Design Museum and admire the museum’s interior space.

That to See in the Designer Maker User Collection

The permanent collection at the Design Museum is called Designer Maker User and it’s a stunner! The curators have done an excellent job of explaining various design concepts through the display of everyday objects, from spoons to chairs to computers.

The exhibit features over 1000 objects divided into three segments: Designer, Maker, and User .

Designer at the Design Museum

The objects in the Designer section are displayed in ways that invite the visitor to contemplate the thought process of the designer who must envision how the designed object will be used. I like the quote on one of the information plaques: “The role of the designer stretches from the spoon to the city.”

In this section are displayed objects such as a traffic light, the Anglepoise lamp, and a Tube carriage.

Maker at the Design Museum

The Maker section presents objects in relation to the evolution of manufacturing. Included are café chairs, a Model T Ford, robotic arms, and 3D printers. Objects such as tennis balls and the London 2012 Olympic Torch are presented at different stages of production.

As I wandered through the exhibits, I was constantly amazed by the ingenuity of the human mind. Take tennis, for instance.  First, someone had to want a ball they could bounce and hit with a racket. Then, someone else had to figure out how to make a prototype of the ball. Finally, a whole team of brainiacs had to figure out how to manufacture thousands of balls so that anyone who wanted to could play tennis. Mind-boggling!

User at the Design Museum

The User section explores the interaction between people and brands that define the modern world. As a computer user for many decades, I was especially taken by the display of electronics, from the clunky Apple computers of the 1980s to the sleek Macs of today. The red Sony laptop in the picture below is identical to one I had a good twenty years ago. I really liked that computer!

Computers at the Design Museum in London

Crowdsourced Wall at the Design Museum

Outside the Designer User Maker exhibit is the Crowdsourced Wall. Here are displayed more than 200 objects that people from 25 countries nominated as their most important objects. The diverse selection of objects is meant to “demonstrate the intimate relationships we have with the everyday objects that shape our lives.”

Items on display include a red bucket, an Underground sign, a bicycle, a green plastic stool, a sewing machine, a drill, a mop, a pair of jeans, and a lot more. The fascinating selection is so much fun to look at since these are objects that we all know and use.

The Crowdsourced Wall of everyday objects at the Design Museum in London

Checking Out the Rods at the Design Museum

I am arrested by a display of…rods! I didn’t know rods were a thing in the UK, but they certainly were a cherished part of my early school years. For those who don’t know, rods are various colored plastic rectangles used to teach children arithmetic.

A white rod represents one and is one-tenth the size of an orange rod that represents ten. In between are red for two, green for three, and so on. When I was in Grades 1 and 2, the highlight of a day was when you finished your work early and the teacher let you go to the back of the room to “play rods.” I spent many a happy hour solving arithmetic problems with the tactile aid of those plastic rectangles that felt so smooth and were so pleasingly colored. Rods are still in use to this day, although my daughter doesn’t remember having them when she was at school in the 1990s.

What a shame for her! I credit rods with giving me a lifelong penchant for arithmetic. Mathematics? Not so much, but I’m a dab hand at addition, subtraction, multiplication and division without a calculator! Thank you, rods.

A box of rods used to solve arithmetic problems at the Design Museum in London
A display of rods used to teach children arithmetic

The box of rods on display at the Design Museum isn’t the only object that catapults me down memory lane. The entire museum is one big time-travel experience.

If you use household objects (and who doesn’t?), then check out the Design Museum. You’re bound to find at least a few displays that trigger happy memories.

The Design Museum Shop

After you’ve toured the exhibits, check out the stylish gift shop. You’ll find all sorts of cool design items there.

Practical Information about the Design Museum in London

The Design Museum is located at 224–238 Kensington High Street and is open Monday to Thursday from 10:00 to 17:00, and Friday to Sunday from 10:00 to 18:00. Some ticketed exhibitions may remain open later on weekends. The Design Museum is closed on Christmas Eve, Christmas Day and Boxing Day. Admission to the permanent collection is free. Check the website for more information.

Touring London

London is full of intriguing museums and experiences, some very much off-the-beaten path. GetYourGuide has plenty of options to choose from. Here are a few:

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Staying in London

London is not an inexpensive city, but nevertheless, I’ve discovered some excellent places to stay that, while not bargain basement, are good value and centrally located.

On a recent trip to London, I stayed at the Park Plaza Victoria London Hotel. Located right across the street from Victoria Station, the Park Plaza Victoria (5 on the map at the beginning of this post) is a remarkably good deal for a modern, four-star hotel in the heart of London. My room for two was spacious and even had a view over London.

The Wilde ApartHotel (6) in central London is also a wonderful choice. I loved its central location within walking distance of Trafalgar Square and most of the West End theaters. Check out my post about the Wilde ApartHotel.

Conclusion

Have you visited the Design Museum? What were your favorite exhibits? Did you see a special exhibition? Share your experiences and recommendations in the Comments below.

Here are links to posts about three of my favorite London galleries and museums:

Carol Cram at the V & A Museum in London

How to Get the Most Out of Your Visit to the Victoria & Albert Museum in London

The Victoria and Albert Museum is one of the world’s most amazing repositories of, well, beautiful stuff.

It’s a collector’s dream come true with astonishing examples of the decorative arts and the applied arts. You’ll find everything from costumes to metal gates to furniture to bracelets and everything in between.

There is so much to see at London’s Victoria and Albert museum that you need to pace yourself and have a plan.

You can’t really define the V&A because it’s just so eclectic.

A split image showing the iconic entrance and courtyard of the Victoria and Albert Museum in London with the text "The Victoria and Albert Museum in London" and "artsytraveler.com."

Think of an object and the V&A probably has an example of a version made with exquisite skill by someone somewhere in the world.

It’s a sensual feast for the eyes and a testament to the ingenuity of human beings and their commitment to fashioning objects that are not only functional but gorgeous.

There are so many things to see that you could spend days exploring—it’s HUGE! In this post, I share my recommendations for seeing the best of the V&A.

V&A at a Glance

Overview of the Victoria and Albert Museum

The V&A museum is high on my list of favorite museums. Almost every time I go to London, I pop into the V&A. No matter how often I visit, I still discover new things to look at.

The only problem with this incredible museum is that it’s impossible to see and appreciate all of it in one visit, or two, or ten. I’ve visited at least five times over the years, and I feel like I haven’t even scratched the surface.

The museum lives up to its reputation as the world’s largest museum of art and design.

The V&A was established in 1852 with collections from the Great Exhibition of 1851, and was originally called the Museum of Manufactures and then the South Kensington Museum.

Queen Victoria laid the foundation stone of the current location in 1899 and changed the name to the Victoria and Albert Museum to include her late husband Prince Albert.

Location of the Victoria and Albert Museum in London

The V&A is located near the South Kensington underground station and alongside several of London’s largest South Kensington museums.

If you love museums, make a day of it. Visit the V&A (1), and then hop on over to the Natural History Museum and the Science Museum (2 & 3 on the map). Both are excellent places to visit with children.

Better still, spread the visits over two days. Museum-hopping can be exhausting. Go at your own pace and take time to explore nearby Hyde Park (4) and Kensington Gardens (5) for a nature break.

Map courtesy of Wanderlog, a trip planner on iOS and Android

Visiting the Victoria and Albert Museum in London

Yes, the V&A is huge and yes, there’s a ton to see, but you have to start somewhere. Your best bet when first visiting is to select five or six galleries to explore, occasionally veering into exhibition rooms en route when something catches your eye.

List of Galleries

  • Architecture
  • Britain (1500 – 1760)
  • Britain (1760 – 1900)
  • Buddhism
  • Cast Courts
  • Ceramics
  • China
  • Contemporary Glass
  • Design (1900 – Now)
  • Europe (1600 – 1815)
  • Fashion
  • Furniture
  • Glass
  • Gold, Silver & Mosaics
  • Himalayas & Southeast Asia
  • Ironwork
  • Islamic Middle East
  • Japan
  • Jewelry
  • Korea
  • Leighton
  • Medieval & Renaissance (300 – 1600)
  • Metalware
  • Paintings
  • Photography Centre
  • Portrait Miniatures
  • Prints & Drawings
  • The Raphael Cartoons
  • Sacred Silver & Stained Glass
  • Sculpture
  • Sculpture (1300 – 1600)
  • Silver
  • South Asia
  • South Asian Sculpture
  • Tapestries
  • Theatre & Performance

Daunting? You betcha! Note that some galleries may be closed. Start your visit by checking at the information desk to find out what’s open. For example, the Theatre & Performance gallery was not open when I visited in September, 2024.

So where to start?

A bright view of the grand entrance to the Victoria and Albert Museum, showcasing the building's intricate white stone architecture against a clear blue sky.
Exterior of the Victoria and Albert Museum on Cromwell Road in Kensington

Arriving at the Victoria and Albert Museum

First, walk up the steps and enter the museum’s massive atrium. Straight ahead is a large information area—your first stop.

Put your wallet away (unless you’re planning to see the special exhibition) because admission to the permanent collection is FREE. I know. Amazing!

You can make a donation (I always do), but you don’t have to. The attendants at the information booth will give you a map and may also suggest you purchase the guidebook.

For £5, it’s a bargain because it gives you an overview of the highlights of each gallery.

Special Exhibitions

You can choose to buy a ticket to the special exhibition. A few weeks before you visit the V&A, check what’s on and make reservations. Popular exhibitions often sell out quickly.

Getting Started

Once you’ve purchased your guidebook, or even just armed with the free map, walk straight through the gift shop (you can come back later!) and out into the courtyard.

Buy something to drink from the kiosk and settle down at one of the tables (weather permitting) to check the map and/or guidebook.

The exterior courtyard of the Victoria and Albert Museum in London, featuring the building's red brick façade, a circular fountain, and manicured greenery, including a topiary tree in a planter.
Courtyard at the V&A

While sipping your beverage of choice, figure out which areas you want to focus on and where they are in the museum. You want to avoid backtracking.

The beauty of the V&A is that even if you’ve decided to tour only six galleries, you’ll see plenty more as you walk through the museum from chosen gallery to chosen gallery. Don’t be surprised if you’re tempted to veer off to check out a gallery you hadn’t intended to visit.

Give in to these impulses. The V&A truly is a treasure trove!

Now you’re ready to start your tour. Go slowly and pace yourself. Beauty overload is a thing!

Here are just some of the hundreds (thousands?) of things to see at the V&A.

Things to See at the Victoria and Albert Museum

I’m focusing here on six galleries: Fashion, Asian (which includes several areas), Furniture, Cast Court, Glass, and Jewelry.

Fashion Gallery 

I always drop into the fashion collection, located in the central area of the main floor. Here, you’ll find a unique collection of European clothing and textiles spanning from 1750 to the present.

I particularly enjoy the 18th- and 19th-century dresses. Can you imagine wearing so many hoops and corsets? Here’s an elaborate dress from the 1760s.

A museum display of an ornate 18th-century floral gown with a full skirt and corseted bodice. The dress is set against a historical backdrop alongside a wooden string instrument.

Asian Art and Objects at the Victoria and Albert Museum

This is a broad category that includes art and objects from several regions: Japan, Korea, China, South Asia and Himalayas, and Southeast Asia. Take a stroll through the galleries to enjoy an amazing collection of articles.

Highlights for me are the Samurai armor collection in the Japan section, a golden Buddha, jade objects from China, delicate porcelain, and so many more treasures.

An interesting—if rather gruesome—piece is Tipu’s Tiger in the South Asia and Himalayas section. This wooden sculpture was made for Tipu Sultan, ruler of Mysore in South India.

When the handle on the side of the tiger is turned, the ghastly noises produced imitate the wails of agony of the British soldier lying underneath the tiger. Apparently, this exhibit was one of the most popular in the East India Company’s museum.

A unique wooden sculpture depicting a tiger attacking a British soldier, with vibrant colors and intricate carving. The piece is housed in a glass display case with accompanying text panels.

And although not part of the Asian galleries, take a quick detour to check out the Ardabil carpet, which is the world’s oldest dated carpet. Although its exact origins are unknown, the carpet was made sometime during the 16th century.

It’s a stunner.

Examples of furniture are scattered throughout many of the galleries in the V&A. In addition, the Dr. Susan Weber Gallery of Furniture showcases how furniture was been made and decorated for over 600 years. Included are items from the Renaissance to the present.

Bed of Ware

One of the most interesting pieces of furniture is in the Britain 1500 – 1760 gallery. Definitely make a detour to check out the Great Bed of Ware, so famous in its day that it was mentioned by Shakespeare.

The famous bed is three meters wide and apparently able to comfortably accommodate four couples (at least!). It was constructed around 1590 as a tourist attraction for an inn in Ware, Hertfordshire, which was a day’s journey from London and a convenient overnight stop for travelers bound for Cambridge and points north.

The initials that visitors carved into the bed posts and the headboard are still visible today.

A historic four-poster bed with ornate dark wood carvings and bright red and yellow curtains. The bed is displayed in a dimly lit museum gallery.

Cast Courts 

The massive sculptures in the Cast Courts are the showstopping, must-see areas of the V&A. You’ll be able to view the two huge, connected courts from many angles as you make your way up through the four levels of the museum.

Look down from one of the walkways on the third or fourth level and find yourself faced with a bewildering hodge podge of iconic statues, altarpieces, and even columns.

Why go to Florence when you can visit the cast courts at the V&A instead? It’s like a souvenir store for giants.

These plaster casts of great art and architecture from around the world were collected and displayed for visitors to study.

One of the many highlights is Michelangelo’s David. Apparently, Queen Victoria was shocked by the anatomical correctness of the David cast and requested that a suitably proportioned fig leaf be made and hung on the statue when dignitaries visited.

My source didn’t specify if regular visitors were allowed to view the full Monty, so to speak.

A wide view of a museum's cast court filled with replicas of famous sculptures, including Michelangelo's David, surrounded by detailed architectural elements and other statues.

Another highlight is the reproduction of Trajan’s column. The original is too tall to include in the building and so the reproduction is divided into two massive columns.

I’ve seen the original in Rome, and because of the column’s height, it’s difficult to see the detail. At the V&A, you can get pretty close to the columns to view the intricate carvings.

Interior view of a museum gallery showcasing large replicas of ancient Roman columns, including Trajan's Column, surrounded by other monumental sculptures under a skylit ceiling.

Glass Gallery

Up on Level 3 in a corner of the museum that was virtually empty when I last visited is the astounding Glass Gallery. Here, you’ll trace the development of design and technology in glassmaking over 3,500 years.

The museum’s glass collection is reputed to be one of the world’s most comprehensive.

I’m always intrigued by glass. How did people figure out that sand heated up could turn transparent? The variety and beauty of the hundreds and hundreds of objects on display is truly remarkable. I could have stayed there for hours.

A display of slender, artistic glass vessels in shades of blue, turquoise, and brown with elongated, curving necks. These pieces are delicately shaped, highlighting the elegance of glassblowing techniques.

I’m feeling overwhelmed after looking at some many amazing objects, but I can’t resist a walk through the narrow, dimly lit and quite crowded collection reputed to be among the finest in the world.

More than 3,000 pieces tell the story of western jewelry from ancient times to the present day.

Case after case contain pieces ranging from tiaras, brooches, and earrings to stunning necklaces, bracelets, and rings.

All around you, people can be heard oohing and aahing, and no wonder! The ingenuity and skill that was required to make such superb objects is unfathomable.

Close-up of two golden snake-shaped bracelets, intricately detailed with scales, displayed on a dark surface. The craftsmanship emphasizes the serpent motif with coiled designs and lifelike texture.

Completing Your Visit

Your visit will probably take you three to four hours. But don’t spend all that time touring the exhibits! Here are some ideas for pacing yourself.

Taking a Break at the Café 

A good strategy is to take a break to enjoy something to eat at the V&A café. Not only is the food tasty, but you’ll also benefit from getting off your feet to further study the guidebook and map.

The café can get crowded, so time your visit either before or after the lunch rush.

One good strategy to avoid crowds is to arrive at the museum when it opens at 10 am, tour a few galleries, and then enjoy an early lunch in the café before tackling some more.

Checking Out the Gift Shop 

I do love a good gift shop, and the one at the V&A is first-rate. You’ll find relatively affordable textiles, jewelry, books, fashion items, gift items, cool stuff for kids, and much more.

I bought some lovely tea towels that will be for display only in my kitchen. They are far too nice to use!

Studying at the Victoria and Albert Museum

The V&A is a world-class research center. In addition to displaying over 60,000 objects in the Museum, the museum also maintains a number of study rooms, both on and off-site. Here, you can view over two million objects from the Reference Collections and conduct private research.

When I was researching my novel The Muse of Fire, set in early 19th century London, I booked time at one of the study centers to view original prints of cartoons popular at the time.

In the hushed atmosphere of the offsite study room, I received the box of prints from an attendant who looked straight out of a Dickens novel, and spent several happy hours making notes and taking pictures.

If you have a research project in mind, you may well find useful resources at the V&A. Check the website for more information. Note that you must book well in advance of your visit.

Book cover for "The Muse of Fire" by Carol M. Cram. It features a woman in a vintage brown dress standing against a fiery orange background, exuding a dramatic and historical ambiance. The tagline reads "by the author of The Towers of Tuscany."

Practical Information

The Victoria and Albert Museum is open seven days a week from 10:00 am to 17:45, except for Fridays when it is open until 22:00. Admission is free. Check the website for more information.

Taking a Tour

On one visit to the V&A, I opted to take a guided tour. Good call! The two-hour tour showed me all sorts of amazing objects I may have missed if touring on my own. You can take a free tour provided by the museum staff or an outside tour.

Here is a tour option from GetYourGuide:

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Other Awesome Museums in London

Of course, top of the list is the British Museum, in which you’ll experience objects from cultures all across the globe over two million years. Entry is free, but book your entry ticket in advance. The closest tube stations are Tottenham Court Road, Holborn, and Russell Square.

For art, you can’t beat the Tate Britain, the Tate Modern, the National Gallery of Britain (my favorite), the National Portrait Gallery, and the Courtauld Gallery

The Wallace Collection is small but eclectic and worth a visit. And while you’re in South Kensington, check out the Design Museum, which has become one of my new favorite places in London. 

Staying in London

London is not an inexpensive city, but over the years, I’ve discovered some excellent places to stay that, while not bargain basement, are good value and very centrally located.

On my latest trip to London, I stayed at the Park Plaza Victoria London Hotel. Located right across the street from Victoria Station, the Park Plaza Victoria (6 on the map at the beginning of this post) is a remarkably good deal for a modern, four-star hotel in the heart of London.

My room for two was spacious and even had a view over London.

A cloudy cityscape of London, featuring modern high-rise buildings in the distance and a mix of urban architecture in the foreground, with rooftops and chimneys adding character to the scene.
View from my room at the Park Plaza Victoria Hotel in London

The Wilde ApartHotel (7) just off the Strand is also a wonderful choice. I loved its very central location within walking distance of Trafalgar Square and most of the West End theaters.

Conclusion

Have you visited the Victoria and Albert Museum in London? What were your favorite exhibits? Share your experiences and recommendations in the Comments below.

Here are links to posts about three of my favorite London galleries: